The Three Houses of Canelo
Every story begins with a place.
HOUSE I
Alamosa
Restoration, movement, wellness, sun-washed luxury, and the ease of desert retreat living.
For me, that place is Canelo, a stretch of Southern Arizona grassland where my great-grandmother built a homestead in the late 1800s. Hundreds of acres, an adobe house, open sky, and a ranch life that shaped generations of my family.
It was where city roots moved to the country. Where children were raised between desert wind, work, land, and legacy. Over time, much of the acreage was entrusted to conservation, preserving the natural beauty of Canelo and protecting the original adobe home as a living piece of history.
Today, the remaining land belongs to three branches of our family: my father and his siblings, and two groups of cousins. From this inheritance came the idea of The Three Houses of Canelo Three creative worlds rooted in one family story.
Ranch heritage meets modern luxury. Desert warmth meets ocean air.
This collection is a reflection of my life between places: Southern Arizona, Northern Mexico, Southern California, New York City, and Northern Italy.
HOUSE II
Sonora
Warm-weather city polish for the grounded, sophisticated, beautifully dressed executive.
HOUSE III
Oscura
Monsoon drama, streetwear, Western attitude, global luxury, and unapologetic expression.
HOUSE I
Alamosa
Alamosa is the house of restoration. Inspired by desert retreats, hiking trails, yoga, swimming, surfing, spa culture, warm sand, healthy tans, and the ease of coastal living, Alamosa is soft, grounded, and sun-washed.
It is style without effort. Clothing for movement, rest, travel, and return. This is the woman who escapes to breathe again.
HOUSE II
Sonora
Sonora is the house of refinement. She is sophisticated, sharp, and warm-weather city chic. She knows how to get her hands dirty, but she can walk into a meeting as the best-dressed woman in the room.
Polished without being pretentious, feminine without being fragile, and ambitious without losing her ease.
HOUSE III
Oscura
Oscura is the house of drama. Dark and brooding like a Southern Arizona monsoon, she is maximalist, worldly, and unapologetically fashion-driven.
She loves streetwear, cowgirl attitude, New York edge, California cool, and global luxury layered all at once. Ripped denim with a fur coat, sneaker drops with heirloom jewelry, Western references with runway silhouettes.
Together, the three houses form a personal mythology of place, memory, and reinvention. Each house stands alone, but all are born from the same land : from Canelo, from family, from the desert, from a woman’s life shaped by travel, artistry, ambition, and rest.