I am a brand and creative leader with 15+ years of experience building fashion and apparel brands at the intersection of product, storytelling, and commerce. I partner closely with founders and leadership teams to translate vision into emotionally resonant, scalable creative systems that drive growth, loyalty, and long-term brand equity. My work spans launching new DTC and wholesale brands, elevating established labels, and developing product storytelling frameworks that connect deeply with customers while delivering measurable business impact.

I am passionate about designing and creating brands that celebrate confidence, individuality, and inclusivity. Highlights of my career include leading multiple brands from concept to market, building high-performing creative teams, and executing campaigns and seasonal launches that increase engagement, retention, and buyer interest. I specialize in turning product vision into cross-channel brand storytelling that resonates emotionally while performing commercially, bringing both creative excellence and strategic leadership to every project.